Astello

Develop a WebAR Experience to Promote a Cause and Encourage Donations.

PROJECT:

Creating an impactful WebAR experience that serves to highlight an important cause and call for donations and awareness.

THE CHALLENGES:

Best approach – In brainstorming concepts with the client, it was clear that there were multiple ideas that could work for their needs and desire to test out XR. In considering their intent more deeply, we decided together on an app-less WebAR experience with video inset instead of 3D models that would’ve taken longer to produce.

Visual messaging – Such an important cause requires delicacy while still creating an impactful experience. Davio team worked with the client to walk this fine line and land on the concept of food cabinets over a fridge or lunch table at a school to ensure the message was clear and on-brand.

Potential partnerships – There was potential to add another dimension of partnership with major food brands, but this was eschewed in favor of simplicity and being able to proceed as quickly as possible with development and production.

SOLUTION:

Deployment of a WebAR experience that includes voiceover, custom animated 3D models, and a frontend built on the 8th Wall platform.